Harriet Xu
Provis is an eyewear sales website. In this project, we designed website pages according to the client's specific requirements, providing high-fidelity prototypes and dynamic demonstrations for web design.
Research: Background research, Competitor Analysis, User Research
UI&UX Design: Web-based Flow Chart; Sketches, Wireframing, High-fidelity prototype, Usability Testing
5 Months
Figma
Miro
Overview
Provis aims to design and develop an online retail store specializing in the sale of blue light glasses.
For each pair of glasses sold, we will donate $20 to the global ophthalmic charity "Sight for All", supporting individuals with impaired vision.
Our goal is to provide high-quality, stylish blue light glasses and, through our charitable work, raise awareness of visual health.
Research & Strategy
Aging population in Australia leads to increased demand for vision correction.
Growing e-commerce trend in Australia, especially during COVID-19.
Increasing use of digital devices drives the demand for blue light-blocking glasses to reduce eye strain.
With over 60% preferring socially and environmentally responsible brands.
Purchase decisions are primarily influenced by brand reputation, price, frame design, and lens technology.
Consumers typically replace their glasses every 2-3 years, showing relatively high brand loyalty.
Key factors influencing online shopping experience include free try-on services, user-friendly interfaces, and clear product images.
AR try-on technology is becoming increasingly popular, allowing consumers to virtually try on glasses before making a purchase.3D printed eyeglass frames are also entering the market, offering customizable options.
Comfort: I want the frame and nose bridge to fit comfortably without causing pain or slipping.
Safety: The lenses should be scratch-resistant, impact-resistant, without magnification, and the glasses should be hygienic.
Health: Glasses should filter blue light and protect against 100% UVA/UVB rays to prevent eye fatigue and headaches.
Sleep aid: Blue light glasses should improve sleep quality.Fashion: I want a variety of styles to complement my attire and enhance my appearance.
Portable: The glasses should be foldable and come with a keychain screwdriver, cleaning cloth, and storage bag.
Charity: I'd like a portion of my purchase to go to charity and ensure the glasses are eco-friendly.
Cost-effective: I hope for a good discount to get value for money.
Design
Click to see more details
Display issues in the comment section
The product user review area, originally consisting of irregular and information-limited card pages, has been iterated into a dual-column comment layout.
Build a grid system and add VR try-on functionality
Add the VR try-on functionality based on user preferences discovered during the preliminary research to the basic purchasing process. Additionally, include eyeglass care-related products on the checkout page.
